The contest is in line with Beko’s Eat Like A Pro advocacy, an information dissemination campaign that aims to help parents in providing their children healthier food choices.
“We are extremely happy for the success of our first cook-off event. As part of our global initiative, we want to raise awareness of the rapidly growing rates of unhealthy eating habits, especially among kids,” said Dyeun Zapanta, assistant general manager of Beko Philippines. “We hope to continue with our advocacy by empowering and helping parents on the importance of healthy eating for the whole family.”
In a report released by Food Nutrition Research Institute (FNRI), it revealed that Filipinos’ intake of fruits and vegetable is declining while their consumption of meat and eggs is increasing. Beko believes that children are among those who are most affected by these bad eating habits, especially since it can be passed on to them.
“This initiative is something we would like to continuously promote rather than a periodical campaign. Backed with our innovative products and efforts, we hope that this advocacy will prove to be effective in helping create future leaders,” said Zapanta.
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what are your thoughts on this? :)